Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager
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From Bosch’s original posting
Job Description: • Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework. • Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings. • Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth. • Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements. • Collaborates with countries and partners to deliver integrated and data-driven marketing activities. • Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global. • Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy. • Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve • Ensures high quality reporting.…
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