Job description preview
From MSD’s original posting
Job Description Role summary The Product Manager, Retail Trade Marketing is responsible for developing and executing retail channel strategies to accelerate sustainable business growth, enhance customer partnerships, and improve execution excellence across retail accounts. The role serves as a key bridge between Marketing, Sales, Finance, and Customer teams, translating business strategies into actionable customer plans, driving channel optimization, and ensuring effective implementation of key commercial initiatives. Key responsibilities Drive retail channel growth by developing customer-centric trade marketing strategies, leading JBP execution, and enhancing distribution, business performance, and channel effectiveness • Trade-MKT strategy landing plan:Develop and continuously optimize retail channel strategies aligned with business priorities and market dynamics. Support RTM (Route-to-Market) design and retail value chain optimization to • Customer JBP Management: Facilitate customer negotiations to align on business objectives, growth initiatives, and execution priorities. Monitor JBP performance and drive corrective action to ensure target achievement. • Trade program &…
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