Marketing Manager, Ischemic (Shanghai)
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From Stryker’s original posting
Work Flexibility: Hybrid Position summary: This position is responsible to develop marketing strategies, with the aim to capture and broaden Stryker’s market share in existing and potential markets and drive revenue growth. Essential Duties & Responsibilities: (Detailed Description) • Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life. • Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line. • Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetration • Chasing local partnership to fulfill products portfolio gap • Lead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities. • Oversee the development of marketing communication materials such as product brochures, PM News, and product posters…
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