Job description preview
From ServiceNow’s original posting
Job Description: About the Role: You track culture before it surfaces in a brief. You have strong opinions about what makes content work on a platform, and you understand how audiences truly behave—how they form communities, participate in conversations, and move between discovery and action. You bring craft to strategy: your briefs sharpen the problem, your frameworks drive execution, and your thinking gives creative and community teams somewhere real to go. ServiceNow's social presence is where we reach enterprise buyers across the platforms where they're actually present—Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. We're building an always-on social program rooted in authentic storytelling, cultural relevance, and genuine community engagement—one that proves B2B tech can be creative, insightful, and genuinely interesting. This role owns the strategic vision for ServiceNow's social and content program across all platforms and partners with creative teams, product marketing, editorial leadership, and community managers to bring that strategy to life with excellence and intention. You'll define what our brand sounds like and stands for in social spaces. You'll…
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