Paid Media Lead - All Verticals

Job description preview

From Grab’s original posting

Job Description: Get to Know the Team The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives. Get to Know the Role We're looking for a strategic Paid Media Lead to join our organization. You will report to the Regional Head of Paid Media in this role and will oversee all paid media initiatives across multiple verticals. You will lead a talented team to drive business results through data-driven campaign optimization and innovative media strategies. You will be responsible for managing substantial budgets, developing comprehensive paid media strategies, and ensuring exceptional performance across all advertising channels. The role will work closely with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns. This is a fully onsite role. The Critical Tasks You Will Perform • Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and…