Associate Director, US HCP Peer-to-Peer Marketing, GMG & NMOSD, Rare Neurology
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From AstraZeneca’s original posting
This is what you will do: The Associate Director, US HCP Peer-to-Peer (P2P) Marketing, gMG & NMOSD, Rare Neurology, is a member of the commercial U.S. Rare Neurology business unit and reports to the Sr. Director of HCP Marketing. This position is responsible for the design, development, and delivery of best-in-class HCP peer-to-peer education experiences across both the generalized Myasthenia Gravis (gMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD) indications. This role serves as the enterprise P2P lead across two highly competitive rare neurology markets, partnering closely with the gMG and NMOSD brand marketing teams, Thought Leader Liaison (TLL) team, Field Sales, and Medical Affairs to educate, engage, and enable HCPs to appropriately identify, diagnose, and treat patients with Alexion's rare neurology portfolio. You will be responsible for: • P2P Strategy & Execution: Leading the development and execution of the annual and long-range peer-to-peer marketing strategy, tactics, and budget across both gMG and NMOSD indications, ensuring alignment with each brand's strategic imperatives and HCP educational needs. • Speaker Bureau Management: Coordinating end-to-end…
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