Campaign Analyst

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From Appier’s original posting

About Appier Appier is an AI-native Agentic AI as a Service (AaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information. About the role The primary role of the Campaign Analyst is to be the Strategic Pilot of AI – turning AI into ROI. Responsibilities • Manage and execute ad campaigns with Appier proprietary AI platform and products. • Plan and manage multinational advertising campaigns, formulate localized advertising strategies. • Analyze data and campaign performance, configure automated optimization processes, conduct experiments, ensuring client’s KPIs are met with precision and speed. • Co-work with sales managers, account managers, product managers, data analysts and on various optimization-related projects. • Adjust and improve the effectiveness of AI models. Improve overall performance of the system. • Provide historical data and estimation of performance for the…