Branding Team Lead / Senior Manager
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From LINE Pay Taiwan’s original posting
As the Branding Team Lead at LINE Pay, you will stand at the forefront of Taiwan’s mobile payment and FinTech industry, steering the long-term brand strategy for LINE Pay. You will lead the team in deepening LINE Pay’s brand influence through 360 Integrated Marketing Communications (IMC) and highly market-sensitive social media operations. We are seeking a leader who possesses both "high-level strategic thinking" and "impeccable execution details." Not only should you have the power to move hearts with precise copywriting, but you must also bring an innovative advertising mindset to transform brand assets into market-leading new media products and initiatives. You will be expected to successfully translate brand metrics (e.g., brand favorability, share of mind) into tangible business growth (e.g., maximizing Customer Lifetime Value [LTV] and minimizing Churn Rate), thereby proving the strategic value of the brand to executive leadership. Responsibilities 1. Brand Strategy & 360 IMC Know-how • Strategic Thinking: Gain deep insights into FinTech market trends and consumer behaviors to formulate mid-to-long-term brand strategies, ensuring the brand's core values are highly…
Open full posting on LINE Pay Taiwan’s site