Marketing Effectiveness Manager

Job description preview

From Diageo’s original posting

Job Description : Job Title: Marketing Effectiveness Manager Location: Budapest Contract Term: Permanent About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. About the Function This newly forming Budapest-based Marketing Operations & MarTech Hub serves as a strategic execution engine for EMEA markets. Working across media, digital, data, content, websites, digital shelf and marketing effectiveness, the team enables consistent, high-quality marketing delivery across the region. The Hub helps markets scale capabilities, simplify ways of working and continuously improve performance through shared expertise, standardised processes and regional collaboration. About the Role Purpose of the Role The Marketing Effectiveness Manager partners with markets and brand teams to unlock growth through data, analytics and measurement. By leveraging global effectiveness tools and…