Regional Retail Media Manager – Hub

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From Diageo’s original posting

Job Description : Regional Retail Media Lead – Hub Role Purpose Lead the end-to-end retail media strategy, planning and enablement across the Regional Hub, unlocking omnichannel growth through retailer ecosystems across all brands. This role sits at the intersection of Media, Commerce and Customers, ensuring retail media is fully integrated into Connected Reach plans and commercial JBP priorities, while scaling best-in-class, data-driven, and compliant retail media execution across markets. The Regional Retail Media Lead is accountable for: • Driving retail media as a core growth driver (not a siloed channel) • Partnering closely with Commercial, Customer Marketing and in-market teams • Translating global frameworks into scaled, market-relevant execution • Maximising ROI, sales impact, and shopper conversion Key Responsibilities 1. Strategy & Integration • Own and evolve the regional retail media strategy across all brands and customers, aligned to global direction and regional growth priorities. • Embed retail media into full-funnel Connected Reach planning, ensuring integration across Paid, Social, Creator and Commerce touchpoints. • Translate global retail media frameworks into…