Sr. Manager, Audience Strategy & Optimization

Job description preview

From Pfizer’s original posting

ROLE SUMMARY Within Pfizer's Chief Marketing Office, Senior Manager, Audience Strategy and Optimization will be part of the Audience Center of Excellence (CoE), which builds the audience-first ecosystem powering personalized, orchestrated engagement across paid, owned, and earned channels for patients across a multi brand DTC portfolio. The Sr. Manager will support the expansion of digital addressable audiences for the Pfizer BioPharma US business across patient and HCP. As a critical member of the Audience COE, you will participate in the growth and future roadmap for our audience approach and data driven optimizations. In this role you will partner with Integrated Media Strategy, Analytics, Brand Marketing, Performance Media teams, Measurement and other key CMO commercial teams to ensure the audience strategy is aligned with the marketing objectives and KPI's. The ideal candidate will have a solid background in audience strategy and development, will work well in a matrixed organization, and demonstrate a high level of agility to adapt to changing business needs. ROLE RESPONSIBILITIES • Develop strategy and support execution of a comprehensive audience approach across Consumer…