Job description preview
From Ubisoft’s original posting
Job Description: You will join Ketchapp, a Ubisoft mobile gaming studio behind 200+ published games such as Rider, 2048 and Stack, and 2 billion downloads worldwide. Mobile gaming is a fast-paced, data-driven industry where continuous testing and learning drive growth. You will join the User Acquisition team, that leads digital advertisting campaign strategies, with the goal of maximizing the profitability of our game portfolio. As a part of this team, you will learn how large-scale digital advertising campaigns attract new players and drive profitable growth, what makes an ad perform, identify the next growth opportunities worth testing and use real user data to continuously improve our advertising creatives. You main missions will be: • Identify growth opportunities: monitor competitors, market trends and player acquisition strategies to generate new ideas worth testing. • Test and learn: define hypotheses, collaborate with experienced Video Artists and Playable Developers to create test assets, analyze results and turn insights into actionable recommendations. • Analyze performance and iterate: evaluate results and KPIs (ROAS, CPI, CTR…), identify key learnings and recommend…
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