Marketing Specialist (1 year contract)
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Job description preview
From Novartis’s original posting
Salary Range: €64,300.00 - €119,300.00 Job Description Summary The Marketing Specialist owns the end-to-end brand content ecosystem, partnering with Brand Teams to identify, prioritize, localize, and deploy customer-centric content across channels. The role ensures that compliant, high-quality content is available throughout the customer journey, leveraging global assets, launch platforms, and external partners to maximize efficiency and impact. Job Description Major Accountabilities: 1. Content Strategy & Planning Identify, prioritize, and translate brand, customer, and business needs into a content roadmap aligned with the customer journey, product lifecycle, and brand objectives. Key responsibilities • Partner with Brand Leads and cross-functional teams to develop the optimal content and omnichannel mix. • Translate brand strategy into a prioritized content roadmap. • Identify content gaps and opportunities across customer segments and journey stages. • Support Brand Teams in planning launch and lifecycle content. 2. Content Excellence & Governance Ensure content is relevant, compliant, high quality, and efficiently developed through effective localization, creation, and…
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