Senior Professional, Brand Creative Narrative

Job description preview

From Nike’s original posting

WHO WE ARE LOOKING FOR Nike Basketball Greater China is looking for a Senior Professional, Brand Creative Narrative to help shape the stories, campaign worlds, and cultural narratives that inspire athletes and consumers across the marketplace. This role sits at the intersection of storytelling, strategy, culture, and creative development. We are looking for a culturally connected storyteller who understands basketball beyond the game itself, recognizing it as a powerful force shaping identity, community, self-expression, and youth culture. You are passionate about crafting narratives that resonate emotionally, translating athlete insights, cultural movements, and brand priorities into compelling stories that come to life across retail, digital, social, experiential, and community platforms. You are equally comfortable developing creative briefs, building narrative frameworks, identifying cultural opportunities, and bring the triumph and teamwork, pace and poetry of sport to storytelling. You are a team player, who can comfortably collaborate with cross-functional teams and agency partners to bring ideas to life. You are able to inspire others and bring people together with the same…