Manager, Media

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From Diageo’s original posting

Job Description : Level: L5 Role Purpose Lead the end-to-end regional media planning, activation and optimization for the [Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs] categories, driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy. This role is accountable for maximizing return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social and Creator ecosystems. Key Responsibilities Strategy & Planning • Own the development and deployment of integrated regional/brand-specific media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and regional brand growth ambitions. • Lead cross-market/brand alignment on Connected Reach execution, ensuring consistency in approach while enabling flexibility to reflect local market dynamics. • Translate global media frameworks and category priorities into actionable, insight-driven regional/local plans that deliver measurable business outcomes. • Guide annual planning process and delivery of…