Director of Acquisition Marketing and Onboarding
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Job description preview
From TIAA’s original posting
Client Marketing The Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization. Key Responsibilities and Duties • Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables. • Establishes and maintains strong working relationships and collaboration with sales organization and business partners. • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs. • Owns campaign planning, development and execution in partnership with Sales and functional marketing team members. • Manages and helps develop departmental measurements and KPIs based on overall business goals. • Provides tactical and custom marketing support…
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