Performance Marketing Director (TikTok Shop)
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From Procter & Gamble’s original posting
Job Location MASON BUS AND INNOVATION CTR Job Description We're hiring a Performance Marketing Director, TikTok Shop to build and scale social commerce capabilities across P&G Health Care. This leader will serve as our in-house expert, partnering with Brand leaders and cross-functional teams to create a best-in-class social commerce ecosystem that delivers meaningful business growth. Success in this role requires equal parts commercial acumen, operational excellence, and growth mindset. You'll shape how we work across Marketing, Media, Digital Commerce, Supply Chain, Planning, IT, and Customer Service, while holding agency partners accountable for delivering measurable business outcomes. Direct TikTok Shop experience is a plus, but not a requirement. We're looking for a builder: someone who thrives in ambiguity, learns quickly, challenges norms, and is excited to help define the future of social commerce. Responsibilities • Serve as the organization's subject matter expert on social commerce, leading TikTok Shop strategy, operations, capability development, and scaling best practices across P&G Health Care brands • Responsible for developing best-in-class performance marketing…
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