Brand Director - Personal Health Care
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Job description preview
From Procter & Gamble’s original posting
Job Location MASON BUS AND INNOVATION CTR Job Description The Brand Director is a critical end-to-end brand leadership role responsible for leading one of our core brands. This leader will set the strategy and deliver business results for the brand or portfolio. The role requires strong ownership of brand plans, disruptive innovation, superior execution, digital and affiliate marketing acceleration, and organization leadership across a broad cross-functional team. This role will deliver impact through five primary areas of responsibility: Business Results • Own delivery of brand business goals, including NOS, volume, share, and profit targets, while navigating category seasonality and competitive dynamics. • Translate business performance, consumer trends, and marketplace signals into decisive interventions that accelerate user growth, usage, and value creation. • Lead financial stewardship of the brand portfolio, including structural margin improvement, packaging productivity, premiumization, and mix-building opportunities. Develop and Sell-In Winning Brand Plans and Innovation • Develop brand plans that strengthen the brand core and expand “bigger more” experiential forms. • Lead…
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